Mora Bryggeri
Design suggestions on new labels for the mora brewery
Brief: Get new labels for at least two flavors to Mora Brewery’s range of drinks. You will retain the Mora Brewery’s existing logo. The purpose of the re-design is to keep together the product range and to profile the product as a premium product. Mora Brewery’s range of drinks will be the natural choice at the café or resturant visit.
As well as analyzing and understanding the target group, outside world and why Mora Brewery has to make a change. At the same time as you should also care about Mora Brewery’s soul and heart. The label is produced in a production-friendly manner and must also be printed.
Execution: From the very beginning, I looked at how Mora Brewing emphasized themselves and then analyzed the outside world. I created a one that was nertonad and manuscript to emphasize the Swedish feeling of the feeling “locally produced”, without having it too touristy. In order to preserve the sense of Mora Brewery, I keep the historic classical glass bottle and keep the label as economical as possible.